3D CAD systems can be traced to the early 1960s. Since this time, computers have become increasingly more powerful. This has led to the rapid rise of power in today’s CAD software. Now, there has been a push toward linking our processes together. Just as with the fourth industrial revolution connecting manufacturing with the Internet of things, there has been a push to link together many processes such as design, project management, marketing, and sales. This is where 3DEXPERIENCE comes in.

3DEXPERIENCE is a platform that enhances your business experience. Developed by Dassault Systèmes, it offers various applications to help your teams work together. The platform encompasses existing applications such as Catia, SolidWorks, Enovia, Delmia, and more. To see a summary of the applications available, you can read more here. When you implement 3DEXPERIENCE into your company, you purchase customized packages from individual software to fit your workflow. The platform itself allows communication between applications, streamlining your processes. These customized packages are broken down into two levels. Under each software, there are several disciplines. The disciplines are general tools available to software, for example, the disciplines available for SolidWorks are 2D CAD, 3D CAD, Product Configurator, and more. Under each of these disciplines, the options are broken down even more into what is known as “Roles”. These are sets of tools, many of which are offered on-premise or on the cloud, which are specialized to ensure you can complete the desired task at hand.

One discipline we are going to dive into is marketing. I will compare a few roles that are offered under the Marketing Content Creation division of the 3DExcite software package. By utilizing 3DEXPERIENCE for your marketing needs, you are engaging both your marketing and engineering teams by connecting them. With the collaborative areas of the platform such as SWYM, marketing and engineering teams can work hand in hand, ensuring each team has what they need and reducing the chance of miscommunications. The key benefits of the Marketing Content Creation division are listed as follows:

1.  Operational Savings Included: Savings are increased by reducing the need for the connection of various software to complete a single task. 

2. Release Products to Market Faster: This benefit ties hand in hand with operational savings. Without the need to jump from software to software, more progress can be made in less time, leading to earlier product releases.

3. True-to-life: From VR to 2D, products can be rendered in realistic environments.

The roles available to the package are as follows, a few of which I will describe in further detail:

1. Marketing Content Animator

2. Marketing Content Artist

3. Marketing Experience Artist

4. Marketing Experience Reviewer

5. Marketing Experience Scripter

6. Marketing Media Producer

7. Marketing Model Processor

8. Marketing Promotion Artist

Marketing Content Animator

This role provides you with tools to create visual experiences. Animation tools included allow for character animation, and large-scale planet environments, and you can even apply physics to components in your animations. With the cross-platform functionality of 3DEXPERIENCE, simulation data from design and engineering can be utilized for these animations, saving time and getting results delivered more quickly.

Marketing Content Artist

This role provides you with the tools to create high-resolution, premium renderings. With the advantage of cross-platform functionality, appearances can be standardized, allowing for a reduction in necessary product digital inventories. The standardization of marketing experiences throughout the platform also means your content will be on the market faster than ever.

Marketing Experience Artist

This role provides you with the tools to take product data and create interactive experiences for marketing purposes. Ambiances can be applied to a product that can be placed into 3D environments to create visual consistency in your product representation. The functionality also includes the ability to include user interface functionality in VR or online deployments, such as a button to switch to an exploded view within a scene.

These are just descriptions of a few of the offered roles for the Marketing Content Creation of the 3DExcite software, all encompassed by the 3DEXPERIENCE platform. Various roles throughout divisions of different software can be purchased to ensure every branch of your company is interconnected and has the tools needed to produce results more efficiently and faster. A complete list of available roles can be found here.

We are currently beginning to implement 3DEXPERIENCE more and more here at Perception Engineering. With roles like 3D Creator, 3D Sculptor, Collaborative Business Innovator, and Collaborative Industry Innovator, we are eager to be a part of the future. This is a very powerful solution that will change the future of a project lifecycle. At Perception Engineering, we are dedicated to staying at the forefront of the latest and greatest tools.

We're so glad you took the time to read our blog! If you have any questions or need our contract services, please feel free to reach out to us anytime. We're always happy to help!